LG 77″ CLASS 4K SMART OLED TV W/AI THINQ | OLED77C1PUB

What makes OLED unlike anything else?
The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and thin designs.

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SELF-LIT PiXELS. Million of reasons to love OLED.
When it comes to picture quality, OLED beats LED hands down. That’s because OLED has millions of self-lit pixels capable of producing perfect black and accurate color. The result is a viewing experience like no other.

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Infinite Contrast

OLED puts LED in the shade.

Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve infinite contrast. It doesn’t matter how many thousands of backlights they have, LED TVs will still be in OLED’s shadow.

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LG OLED TV.
A view found nowhere else
If you’re looking for a TV like no other, look no further. LG OLED TV is a work of art, a big-screen cinema, a portal to gaming worlds, and a front row seat to the biggest sporting events. It’s everything you want TV to be.

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OLED Cinema. The award for best picture goes to…
LG OLED TV produces an Oscar-worthy* performance every time you watch thanks to its incredibly sharp picture.

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The TV that Hollywood artists love

“The infinite contrast, it just pops off the frame. It’s perfect.“ – Tim Miller

“It’s exactly as the filmmaker intended you to see it in your home.” – Rob Legato”

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Dolby Vision™ IQ & Dolby Atmos®
Dolby Vision IQ intelligently adjusts picture settings based on content genre and ambient surroundings, while Dolby Atmos delivers multi-dimensional surround sound — a powerful combination that produces breathtakingly cinematic results.

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FILMMAKER MODE™
FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director’s original vision, so you experience the film the way they intended.

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OLED Gaming. It’s game over for the competition.
LG OLED TV puts you ahead of the game with swift response, the latest gaming features, and a 120Hz display for smoother playing experience. This is the ultimate TV for your gaming setup.

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A top gaming influencer lost his heart
“Absolutely fantastic! My end-game TV with G-Sync compatibility.” – Linus Tech Tips (Worldwide Top 10 Youtuber)

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Game Optimizer
Game Optimizer puts all your game settings in one place. You can also toggle between G-Sync and FreeSync technologies for a smooth gaming experience.

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The Latest Gaming Specs
LG OLED TVs are capable of a 1ms response time, while support for VRR, ALLM, and eARC meets the latest HDMI 2.1 specifications. These features allow fast-moving content in higher resolution and smooth, synchronized graphics, giving you a more lifelike experience and a better chance of winning.

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Partnerships with Game Industry Leaders
We partnered with NVIDIA to make LG OLED TV G-SYNC certified. Combine this with the stunning picture quality and ultra-fast response times of OLED and you’re guaranteed to get the most out of your games every time you play.

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OLED Sport. TV in a league of its own.
LG OLED TV shows every play in all its realistic glory. The smooth motion of fast action means being a spectator has never been so spectacular — you’ve now got a front row seat to all the best sporting events.

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OLED Motion Pro
Advanced motion handling technology reduces motion blur to deliver smoother action and a clearer viewing experience. Witness the quick and subtle detail of every play even during fast-paced sport.

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Sports Alert
Sports fans have a new way to stay informed. Sports Alert* gives updates on your favorite teams, start times, and scores — even while you’re watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more — it’s all here.

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Bluetooth Surround Ready
Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBOOM Speakers, for a true surround sound experience – not a wire in sight.

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OLED Design. Innovation of unbelievable proportions.
LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs take your breath away — they not only complement your home interior, they enhance it.

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α9 Gen4 AI Processor 4K

Brains that will blow your mind.

At the core of every LG 4K C1 OLED TV is the α9 Gen4 AI Processor 4K*, a groundbreaking chip that uses deep-learning algorithms to analyze and optimize content. Every adjustment to picture and sound is automatic, so everything you watch is spectacular.

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AI Picture Pro
Using a vast database of visual data points, the deep-learning algorithm recognizes content, removes noise, and optimizes picture quality. And the new Scene Detection feature can now analyze the type of scene being shown and improve the picture accordingly.

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AI Sound Pro
By learning from audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. And the new Auto Volume Leveling feature maintains consistent voice levels across different types of content.

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ThinQ AI

Think you know smart? Think again.
LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control.

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New Home

New Magic Remote

Find your favorites fast

Spend more time watching with the new Magic Remote. With point, click and scroll, voice control and button shortcuts for content providers, you’ll find your favorite content faster than ever before.

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Enhanced by LG Audio

LG OLED TVs work in perfect harmony with LG audio products. Once you pair an LG Sound Bar with your TV, you can use your TV’s Magic Remote to control the sound bar’s volume and sound modes*. You also get to enjoy the full potential of your TV’s sound engine through the sound bar. If you have LG TONE Free earbuds**, pair them with your TV to search with your voice, control volume, and even change channel.